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Learn how to create
culture change

In partnership with
“The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.”

Marcel Proust

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The Solutions

Cultural change requires us to challenge existing narratives, shift mindsets, and build new pathways for collective action. By embracing systems thinking, storytelling, and future visioning, we can create a culture grounded in sustainability, justice, and interdependence, driving transformation in every part of society.

Keywords

Systems thinking
Shifting worldviews
Storytelling
Connection
Future visioning

Systems thinking

Systems thinking helps us understand the interconnected nature of the world — how social, environmental, economic, and cultural systems interact and influence one another. It’s a way of seeing the whole forest instead of just the trees. When applied to cultural change, systems thinking helps identify feedback loops, power dynamics, and root causes, rather than focusing only on surface-level symptoms. Crucially, it can reveal where hidden goals or values may be clashing within a system, and where leverage points for change exist. From addressing food systems to challenging economic assumptions, systems thinking invites us to slow down, zoom out, and re-pattern our mental maps of how the world works.

Shifting worldviews

Cultural change starts by questioning the worldviews that shape our beliefs, norms, and behaviours. These worldviews, often rooted in dominant narratives about time, progress, and success, are deeply ingrained but can be transformed. Shifting worldviews involves integrating diverse perspectives, such as Indigenous knowledge and long-term thinking. By exposing contradictions between values and actions, we can align collective intentions toward care, reciprocity, and regeneration. This shift can be embodied through new practices, decision-making processes, and rituals, slowly reprogramming culture to reflect these new values. Changing how we see the world opens up new possibilities, fostering a culture grounded in interdependence and sustainability.

Storytelling

Stories are how we make meaning. They give shape to our past, direction to our future, and coherence to our present. Storytelling is one of the most powerful tools we have to shift culture — because changing the story is often the first step to changing the system. Whether through film, art, campaigns, or community dialogue, storytelling helps surface invisible truths, elevate counter-narratives, and offer new frames of reference. Strategic storytelling can reframe climate action as legacy, not sacrifice; care, not burden; creativity, not constraint. By expanding whose voices are heard and how futures are imagined, storytelling makes space for new norms to emerge.

Reimagining relationships

Culture lives in relationship, not only what we think or believe, but how we show up for each other. From how we work and organise to how we grieve and celebrate, our relationships shape the culture we co-create. Changing culture means changing how we relate by healing collective trauma, building trust, and practising care and reciprocity in action. In a world shaped by extraction and isolation, relational culture offers a powerful antidote. Through mutual aid, listening, and solidarity, we can weave communities rooted in belonging. Deeply relational movements are more resilient, just, and powerful — and offer a model for the world we want to build.

Future visioning

Future visioning is a powerful tool for cultural change, allowing us to stretch beyond current limitations and imagine what’s possible. It encourages us to envision futures where sustainability is seen as a legacy and not a sacrifice, where interdependence and creativity replace individualism and extraction. Through speculative design, storytelling, and creative practices, future visioning helps us break free from the constraints of today and explore new pathways. By imagining regenerative, equitable futures, we can create a shared vision that motivates action and guides cultural transformation. Future visioning is a radical act of transformation, helping us design a world rooted in the values we want to see, rather than waiting for change to happen.

Systems thinking

Systems thinking helps us understand the interconnected nature of the world — how social, environmental, economic, and cultural systems interact and influence one another. It’s a way of seeing the whole forest instead of just the trees. When applied to cultural change, systems thinking helps identify feedback loops, power dynamics, and root causes, rather than focusing only on surface-level symptoms. Crucially, it can reveal where hidden goals or values may be clashing within a system, and where leverage points for change exist. From addressing food systems to challenging economic assumptions, systems thinking invites us to slow down, zoom out, and re-pattern our mental maps of how the world works.

Shifting worldviews

Cultural change starts by questioning the worldviews that shape our beliefs, norms, and behaviours. These worldviews, often rooted in dominant narratives about time, progress, and success, are deeply ingrained but can be transformed. Shifting worldviews involves integrating diverse perspectives, such as Indigenous knowledge and long-term thinking. By exposing contradictions between values and actions, we can align collective intentions toward care, reciprocity, and regeneration. This shift can be embodied through new practices, decision-making processes, and rituals, slowly reprogramming culture to reflect these new values. Changing how we see the world opens up new possibilities, fostering a culture grounded in interdependence and sustainability.

Storytelling

Stories are how we make meaning. They give shape to our past, direction to our future, and coherence to our present. Storytelling is one of the most powerful tools we have to shift culture — because changing the story is often the first step to changing the system. Whether through film, art, campaigns, or community dialogue, storytelling helps surface invisible truths, elevate counter-narratives, and offer new frames of reference. Strategic storytelling can reframe climate action as legacy, not sacrifice; care, not burden; creativity, not constraint. By expanding whose voices are heard and how futures are imagined, storytelling makes space for new norms to emerge.

Reimagining relationships

Culture lives in relationship, not only what we think or believe, but how we show up for each other. From how we work and organise to how we grieve and celebrate, our relationships shape the culture we co-create. Changing culture means changing how we relate by healing collective trauma, building trust, and practising care and reciprocity in action. In a world shaped by extraction and isolation, relational culture offers a powerful antidote. Through mutual aid, listening, and solidarity, we can weave communities rooted in belonging. Deeply relational movements are more resilient, just, and powerful — and offer a model for the world we want to build.

Future visioning

Future visioning is a powerful tool for cultural change, allowing us to stretch beyond current limitations and imagine what’s possible. It encourages us to envision futures where sustainability is seen as a legacy and not a sacrifice, where interdependence and creativity replace individualism and extraction. Through speculative design, storytelling, and creative practices, future visioning helps us break free from the constraints of today and explore new pathways. By imagining regenerative, equitable futures, we can create a shared vision that motivates action and guides cultural transformation. Future visioning is a radical act of transformation, helping us design a world rooted in the values we want to see, rather than waiting for change to happen.

The Actions

Not everything that guides us is visible. Change begins beneath the surface — in inherited myths, silent assumptions, and the stories we live by. Discover how to shift your worldview, realign with care, and imagine new ways of being in a living, interconnected world.

Learn

Read a book rooted in systems thinking

Learn
a few hours
20 or less

Read a book that deepens your understanding of the interconnectedness of our world and how systemic change can create lasting solutions.

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Listen to a podcast on expanding worldviews

Learn
1 hr
free

Podcasts are an accessible way to learn from thought leaders, activists, and changemakers who are challenging dominant narratives and creating space for new perspectives. Listen to these conversations to deepen your understanding of how worldviews are shifting around the world.

  • Long Time Academy - explores Indigenous knowledge, future thinking, and new ways to understand the world.
  • For The Wild - discusses how to reclaim our wildness and reconnect with Earth’s wisdom.
  • Emergence Magazine Podcast - stories of ecology, culture, and interconnectedness that inspire new ways of seeing the world and living in harmony with nature.
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Read about storytelling as a tool for systems and cultural change

Learn
1 hr
free

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Study the practice of Deep Listening and conflict transformation

Learn
a few hours
20 or less

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Explore a toolkit on future visioning

Learn
a few hours
free

Check out the UK Government's Futures Toolkit, a comprehensive resource designed to help you develop policies and strategies that are robust in the face of an uncertain future. This toolkit introduces 12 different futures thinking tools, including visioning techniques, scenario planning, and strategic foresight, providing guidance on how to implement them effectively.

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Support

Shaking hands as a sign of agreement

Champion climate storytelling by donating to Grist

Support
5 min or less
10 or less

Back powerful, justice-centred climate journalism and storytelling by donating to Grist. Your support helps fund initiatives like Imagine 2200, their acclaimed climate fiction program that uplifts visionary stories of climate justice and possibility.

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Support community-based healing spaces

Support
5 min of less
10 or less

Support organisations that centre healing justice, cultural reclamation, and community-led care. For instance, Healing Justice Ldn in the UK builds community-led health and healing systems, working with communities surviving state and systemic oppression to create futures rooted in dignity, safety, and belonging.

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Become a member and donate to Plurality University Network

Support
long term
10 or less

The Plurality University Network(U+) is a nonprofit organisation dedicated to advancing futures literacy and speculative design. By becoming a member, you gain access to a vibrant community engaged in exploring alternative futures and developing innovative solutions to global challenges.​ Individual membership is free, however you can make a voluntary donation.

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Support campaigns to include Indigenous voices in environmental policy

Support
5 min or less
free

Indigenous peoples are often the most directly impacted by environmental issues, and their traditional ecological knowledge can be a vital resource for addressing climate change. Use your voice to call for government and organisational policy changes that recognise the sovereignty and expertise of Indigenous communities, ensuring they are active participants in decision-making processes. You can start by signing campaigns on Change.org, 350.org or Amnesty International.

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Follow systems change advocates on social media

Support
long term
free

Follow key systems thinking advocates and organisations on platforms like LinkedIn, and Instagram. Stay informed about the latest insights, tools, and discussions around systems change. Engaging with these thought leaders helps broaden your understanding and connect with a global community dedicated to transformation.

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Participate

A closeup of a raised fist, against a neutral background.

Take a course on future visioning or speculative design

Participate
1+ weeks
100+

Participate in educational programmes that explore the methodologies of speculative design and futures studies. These courses equip you with tools to envision and design alternative futures, fostering creativity and critical thinking.

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Co-create a values charter or decision-making process

Participate
long term
free

Collaborate with your community group or organisation to develop a shared values charter or decision-making process. This participatory approach ensures that diverse voices are heard and that collective actions align with agreed-upon principles, fostering a culture of mutual respect and shared responsibility. Examples like the BeClimate Hub's Value Chart and Climate Salad's Community Charter can serve as inspiration for structuring your own charter.

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Use toolkits to develop climate narratives

Participate
a few hours
free

Use climate storytelling toolkits and resources to craft engaging and impactful narratives for screenwriting, content creation or campaigns focused on climate action. These resources will guide you in developing stories that inspire cultural change, foster engagement, and raise awareness on climate issues.

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Experience the Work That Reconnects

Participate
1+ weeks
100+

Join a workshop or gathering based on the Work That Reconnects, a transformational body of practices developed by Joanna Macy. Rooted in deep ecology, systems thinking, and spiritual traditions, it helps participants move through grief, reconnect with the web of life, and find renewed energy for action.

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Take a course on systems thinking

Participate
1+ weeks
100+

Get to grips with the foundations of systems thinking through an online or in-person course. These programs range from beginner-friendly intros to deep dives into systems change, futures thinking, and complexity science.

Here are some standout options:

  • Theory U by Otto Scharmer at MIT - learn how to lead profound innovation and transformation by sensing and shaping emerging futures.
  • Unschool - a creative platform by Leyla Acaroglu offering short courses on circular systems, sustainability, and design.
  • Human-Centered Systems Thinking Course by IDEO U - this IDEO U course teaches you to understand complex systems and design better solutions by centring the people within them.
  • School of System Change - a globally recognised training ground for system leaders and practitioners working on complex challenges.
  • I See Systems - offers practical courses and coaching for individuals and groups to apply systems thinking in everyday work and life.
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Lead

megaphone representing voices heard loud and clear

Facilitate a vision building workshop

Lead
1 day
free

Facilitate a workshop that brings together diverse stakeholders to co-create a shared vision of the future. This collaborative process fosters alignment, collective imagination, and a roadmap for collective action.​
Resources to support your workshop:

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Organise training on relational resilience for climate justice

Lead
1 day
500+

Arrange for your organisation or community group to receive training in relational resilience, focusing on building emotional and social capacity to navigate climate challenges together. Organisations like The Resilience Project offer programmes that equip individuals to lead with empathy and inclusivity in climate justice efforts. Their approach combines climate psychology, community-led models, and the lived experiences of young changemakers to foster collective resilience.

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Curate a climate storytelling event or exhibition

Lead
1+ weeks
you decide

Host an event that brings together local community members, artists, and climate activists to showcase stories through various mediums—poetry, visual art, short films, and more. Highlight the diverse voices that are often underrepresented in mainstream climate conversations. This event can be a space for reflection, learning, and a call to action.

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Lobby your university to establish a Climate Futures Institute

Lead
1+ weeks
free

Universities are influential in shaping society's values and priorities. Lobby your institution to establish a Climate Futures Institute or similar body focused on long-term thinking, regenerative practices, and inclusive, culturally grounded responses to the climate crisis. These institutes can bridge science, Indigenous knowledge, and creative disciplines.

Check out:

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Embed systems thinking in your organisation’s strategic planning

Lead
long term
free

Integrate systems thinking into your organisation’s strategic planning or governance processes. By considering interconnectedness, feedback loops, and long-term impacts, you can build a more resilient, adaptive organisation ready to address complex challenges. Check out resources by thought leader’s like Peter Senge and Otto Scharmer for inspiration on how to get started.

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Help us create personalised climate action journeys
We’re developing an AI-powered engine to craft climate action pathways that are personalised to each and every user. Help us with feedback and early testing in 2025 by signing up to become part of the Founding Tester Group.
Sign up below to become a Founding Tester
sign me up!

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